Many People Believe That Customer Focus Does Not Help to Create

question 147

Multiple Choice

Many people believe that customer focus does not help to create better, or new, products. This belief rests on which of the following ideas?

• A) Such new product developments decrease the chances of success.
• B) Customers do not consider the cost of design when making suggestions.
• C) Customers are at times unaware of what they really want.
• D) It increases the cost of testing a product or service.
• E) Having too much customer focus leads to a negative brand image.

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Definitions:

Elaborative Rehearsal

A memory technique that involves enhancing information to be remembered by associating it with existing knowledge or expanding on its meaning.

Primacy Effect

The inclination to recall details presented at the start of a list more effectively than those that come afterward.

Rote Rehearsal

A method of memorization through repetition, often without understanding the material's deeper meaning or context.

Mental Representation

A cognitive concept that refers to the mind's ability to hold, process, and manipulate information in the form of images, words, and symbols.