Examlex
The answer to the question "was the surgery successful?" represents the technical quality aspect of interactive marketing, one of the three broad areas of service excellence.
Customer Relationships
The dynamic interactions and experiences between a business and its customers, aiming to foster loyalty and satisfaction.
Word-Of-Mouth-Communication
The informal exchange of information, opinions, or recommendations about products or services between individuals, without paid advertising.
Customer Lifetime Value
The total worth to a business of a customer over the whole period of their relationship, estimating the net profit attributed to the entire future relationship with a customer.
Cannibalization
A situation in which a new product or service significantly reduces the sales or market share of an existing product or service offered by the same company.
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