Using the ________ Level of the Product Hierarchy to Market

question 42

Multiple Choice

Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging.

• A) product class
• B) product-type
• C) need-family
• D) product-family
• E) product-line

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Definitions:

Extraversion

A personality trait that describes individuals who are outgoing, energized by being around other people, and tend to seek stimulation in the external world.

Sociable

Characteristic of being inclined to seek social interactions and enjoy spending time with others.

Positive Outlook

A mental attitude characterized by optimism and hope, focusing on favorable aspects of any situation.

Impulsive

Acting on or inclined to act on one's impulses rather than careful thought, often with disregard to the consequences.