Brand Mantras Must Communicate Both What a Brand Is and What

question 126

True/False

Brand mantras must communicate both what a brand is and what it is not.

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Definitions:

Masculinity-Femininity

A dimension of culture that reflects the distribution of emotional roles between the genders; it contrasts competitiveness versus care and quality of life.

Power Distance

The degree to which a society accepts unequal distribution of power.

Loose Culture

A societal or organizational culture characterized by relaxed norms, rules, and regulations, allowing for greater flexibility and individuality.

Uncertainty-Avoidance Cultures

Societies or cultures that have a low tolerance for ambiguity and uncertainty, leading to a preference for clear rules and structures.