Names That Become Synonymous with Product Categories Like Kleenex, Kitty

question 157

Multiple Choice

Names that become synonymous with product categories like Kleenex, Kitty Litter, Jell-O, and Xerox, need to ensure they retain their brand names remain ________ so they can retain their trademark rights and avoid becoming generic.

• A) meaningful
• B) likable
• C) protectable
• D) transferable
• E) adaptable

---

Definitions:

Adapt

The process of making changes or adjustments to accommodate new conditions or environments.

Richest Mode

The communication method that conveys the most information, including verbal and nonverbal cues, to facilitate understanding.

Communication

The process of exchanging information, ideas, or feelings between individuals or groups, often through speaking, writing, or using some other medium.

Specify the Age

To clearly state or identify the number of years someone or something has existed.