A Parent Brand That Is Associated with Multiple Products Through

question 32

Multiple Choice

A parent brand that is associated with multiple products through brand extensions is also called a(n) ________.

• A) category brand
• B) subbrand
• C) extension brand
• D) family brand
• E) line brand

---

Definitions:

Investee

The entity in which an investment is made, usually implying that the investor has significant influence but not full control over it.

Equity Method

An accounting technique used to record investments in associate companies where the investor has significant influence but not full control.

Cost Method

An accounting method that values inventory and cost of goods sold based on the purchase cost of the materials.

Common Stock

A type of equity security that represents ownership in a corporation, entitling holders to vote on corporate matters and receive dividends.