The Decision as to How to Brand New Products Is

question 31

Essay

The decision as to how to brand new products is critical. When a firm introduces a new product, it has three main choices. What are those choices?

---

Definitions:

Ethics

Ethics refers to the moral principles that govern an individual's behavior or the conducting of an activity, emphasizing what is right or wrong.

Intellectual Capital

The value of an organization's collective knowledge, skills, inventions, or capabilities, which contributes to its competitive advantage.

Organizational Citizenship

Voluntary behaviors exhibited by employees that are not part of their formal job requirements but contribute to the overall effectiveness of the organization.

Cooperation

The process of groups or individuals working together to achieve a common goal or benefit.