According to the BRANDZ Model of Brand Strength, Brand Building

question 124

Multiple Choice

According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address or answer the question "Does this brand offer me something?"

• A) advantage
• B) presence
• C) relevance
• D) bonding
• E) performance

---

Definitions:

Traumatic Experiences

Events or situations that cause significant stress or distress, often leading to lasting psychological impact.

Deep Processing

A method of learning in which information is analyzed in a meaningful way as opposed to merely memorizing.

Procedural Memory

A type of long-term memory that involves the memory of how to perform different actions and skills, essentially the memory of motor skills.

Maintenance Rehearsal

A process in cognitive psychology that involves repeatedly verbalizing or thinking about a piece of information to be remembered, thereby keeping it in short-term memory for longer periods.