With Respect to the Brand Building Pyramid, at Which of the Following

question 93

Multiple Choice

With respect to the brand building pyramid, at which of the following "building block levels" would we expect the consumer to develop positive and accessible reactions?

• A) resonance
• B) salience
• C) imagery
• D) performance
• E) feelings

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Definitions:

Psychological Defense Mechanisms

Unconscious distortions of a person’s perception of reality that reduce stress and anxiety.

Ego

In psychoanalytic theory, the part of the personality that mediates between the desires of the id, the values of the super-ego, and the realities of the external world.

Unconscious Efforts

Activities or processes that occur without conscious awareness or control, influencing behaviors and decisions.

Repression

Psychological defense mechanism in which the person refuses to consciously remember a threatening or unacceptable event, instead pushing those events into the unconscious mind.