________ Are a Means of Understanding Where, How Much, and in What

question 27

Multiple Choice

________ are a means of understanding where, how much, and in what ways brand value is being created to facilitate day-to-day decision making.

• A) Internal marketing campaigns
• B) Brand portfolio audits
• C) Brand value chains
• D) Sales cycles
• E) Brand-tracking studies

---

Definitions:

Electronic Meeting

A meeting conducted over electronic means, such as video conferencing, rather than in person.

Social Media Messages

Communications transmitted via social media platforms, including public posts and private messages.

Enterprise Social Media

Platforms and technologies used within an organization to enable employees to network, communicate, and collaborate more effectively.

Enterprise Social Media

Platforms and technologies used within companies to enable employees to network, collaborate, and share information.