The Hallmark of an Optimal Brand Portfolio Is ________

question 51

Multiple Choice

The hallmark of an optimal brand portfolio is ________.

• A) the ability of each brand to maximize equity in combination with all the other brands in it
• B) the ability of each brand to maximize its individual equity in isolation
• C) maximum brand overlap
• D) the eventual reduction of brand differentiation to create a unified brand appearance
• E) maximum internal competition within the firm