Which of the Following Best Represents the Chief Advantage of Pursuing

question 20

Multiple Choice

Which of the following best represents the chief advantage of pursuing a selective specialization multisegment strategy?

• A) It makes the company almost bulletproof to competitors' actions.
• B) It diversifies the firm's risk.
• C) It creates synergy between markets.
• D) It is a low-cost strategy.
• E) It treats all buyers the same and, therefore, lowers promotion costs.

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Definitions:

Liability Account

An accounting record that captures the amounts a company owes to creditors.

Creditors

Creditors are individuals or entities to whom a company owes money for goods or services that have been provided.

Asset Account

An account on a company's balance sheet that represents a resource with economic value that an entity owns or controls.