Positioning Requires That Marketers Define and Communicate Only the Differences

question 27

True/False

Positioning requires that marketers define and communicate only the differences between their brand and its competitors.

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Definitions:

Managing Diversity

The practice of acknowledging, understanding, accepting, and valuing differences among people including those of different races, cultures, abilities, and ages.

Moral Issue

A situation or matter that requires individuals or societies to choose between actions that are judged as right or wrong, ethical or unethical.

Human Rights Complaint

A formal grievance or accusation lodged when it is believed that an individual's rights, as protected by human rights laws or conventions, have been violated.

Organizational Culture

The shared values, beliefs, and practices that characterize an organization and influence its members' behavior.