Which of the Following Is an Example of Image Differentiation

question 23

Multiple Choice

Which of the following is an example of image differentiation?

• A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard.
• B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel.
• C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors.
• D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores.
• E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them.

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Definitions:

Diversification

A strategy that involves entering into new markets or investing in different types of assets to reduce risk and increase potential returns.

Market Development

A growth strategy where a business seeks to sell its existing products into new markets to increase its customer base.

Product Development

The process of bringing a new product or service from concept to market, including design, creation, and launch phases.

Market Penetration

The extent to which a product or service is recognized and used by customers in a particular market.