Subway Restaurants Are Positioned as Offering Healthy, Good-Tasting Sandwiches

question 71

Multiple Choice

Subway restaurants are positioned as offering healthy, good-tasting sandwiches. When the competitive frame of reference is quick-serve restaurants like McDonald's, what is the POD?

• A) health
• B) taste
• C) convenience
• D) price
• E) brand

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Definitions:

Entrepreneurial Behavior

Actions and attitudes characteristic of entrepreneurs, such as innovation, risk-taking, and proactiveness, in pursuing new business ventures.

Profit

The financial gain made in a transaction or operation, calculated as the difference between revenue and costs.

Innovation Development

The process of designing, creating, and implementing new products, services, or technologies that offer new value to customers or improve operating processes.

Product Design

The process of creating and developing new products, taking into consideration aspects like functionality, aesthetics, and usability.