The Identification and Profiling of Distinct Groups of Buyers Who

question 25

Multiple Choice

The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.

• A) segmentation
• B) integration
• C) disintermediation
• D) cross-selling
• E) customization

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Definitions:

Fixed-Ratio

A reinforcement schedule in which a response is rewarded after a predetermined number of responses have been made.

Square Footage

A measure of area used primarily in the United States for calculating the size of a space, equal to the area of a square with sides of one foot.

Lawn Care

The maintenance and upkeep of grassy areas, typically involving mowing, fertilization, weed control, and aeration to promote healthy turf.

Stimulus Generalization

The process by which a conditioned response is elicited by stimuli that are similar but not identical to the original conditioned stimulus.