As a Marketing Manager, Which of the Following Would Be

question 20

Multiple Choice

As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity?

• A) to point out competitors' points-of-difference
• B) to emphasize competitors' points-of-difference
• C) to rationalize competitors' perceived points-of-difference
• D) to globalize competitors' perceived points-of-difference
• E) to negate competitors' perceived points-of-difference

---

Definitions:

Benzene Sulfonic Acid

A compound with a sulfonic acid group attached to a benzene ring, used in the production of detergents.

Dibromobenzene

Dibromobenzene refers to any of the compounds containing a benzene ring substituted with two bromine atoms, known in three isomeric forms.

Intermediate Carbocation

A positively charged carbon species that appears as a transient structure during some chemical reactions.

Aromatic

Refers to compounds that have a special stability due to the structure of alternating double and single bonds forming rings.