Marketers Typically Focus on Brand ________ in Choosing the Points-Of-Parity

question 29

Multiple Choice

Marketers typically focus on brand ________ in choosing the points-of-parity and points-of-difference that make up their brand positioning.

• A) equity
• B) awareness
• C) benefits
• D) architecture
• E) extensions

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Definitions:

Fearful Responses

Emotional and physiological reactions triggered by perceived threats or dangers, often involving increased heart rate and adrenaline production.

Hippocampus

A major component of the brains of humans and other vertebrates, playing critical roles in the consolidation of information from short-term memory to long-term memory and in spatial memory navigation.

London Taxi Drivers

refers to a study population often cited in psychological and neuroscientific research that has revealed notable increases in the size of the hippocampus associated with the complex navigational skills required by their profession.

Sensory Receptors

Sensory organs that detect physical stimulation from the external world and change that stimulation into information that can be processed by the brain.