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A Firm That Serves Small Market Segments That Are Not

question 19

Multiple Choice

A firm that serves small market segments that are not being served by bigger firms is known as a market ________.


Definitions:

Rationalism

A philosophical viewpoint arguing that reason is the chief source of knowledge rather than sensory experience.

Natural Law

A philosophical theory that posits the existence of a law whose content is set by nature and that therefore has validity everywhere.

Ethical System

A coherent set of moral principles, values, and standards that guide individuals or groups in making decisions and conducting themselves.

Human Reason

The mental capacity of humans to form judgments and conclusions based on logic and critical thinking.

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