If a Brand Is Developing an Offering with Multiple Frames

question 59

Multiple Choice

If a brand is developing an offering with multiple frames of reference, which of the following is NOT advisable?

• A) create a combined positioning that addresses all competitors
• B) prioritize competitors
• C) choose the most important set of competitors to serve as the competitive frame
• D) adopt lowest common denominator positioning
• E) develop the best possible positioning for each type or class of competitors

Understand HR strategies for monitoring and controlling workforce dynamics such as absenteeism and turnover.

Identify HR supply and demand mismatches and comprehend strategies for addressing HR shortages and surpluses.

Understand various HR supply models and their applications in planning the movement of personnel within an organization.

Acknowledge the cost implications of workforce replacement and strategies for effective HR management to minimize these costs.

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Definitions:

Quota

A specific limit or target for production, sales, or other measurable factors, often set by governments or organizations.

Licensing Suppliers

The process by which a business grants other businesses permission to manufacture its product or provide its service in exchange for a fee or royalty.

Price Floor

A government-imposed minimum price that can be charged for a commodity, above what would be set by market forces, to ensure that producers receive a minimum income.

Equilibrium Price

The price in the market where the amount of products offered matches the amount of products consumers want to buy.