The Selling Concept Holds That Consumers Will Prefer Products That

question 58

True/False

The selling concept holds that consumers will prefer products that are ethical, environmentally responsible, legal, and social in the context of marketing activities and programs.

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Definitions:

Beautiful Is Good

A social psychological phenomenon where physical attractiveness leads people to attribute other positive traits such as intelligence and kindness to the person.

Stereotype

A fixed, overgeneralized belief about a particular group or class of people.

Attribution Theory

A psychological theory that explains how individuals infer the causes of their own and others' behaviors.

Bystander Effect

The social psychological phenomenon where individuals are less likely to offer help to a victim when other people are present, due to a diffusion of responsibility.