Jose and Erika Have Just Divorced

question 152

Multiple Choice

Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?

• A) life stage
• B) benefits
• C) age segment
• D) personality type
• E) social class

---

Definitions:

Interpersonal Relationship

A strong, deep, or close association or acquaintance between two or more people that may vary in duration and in the level of intimacy and mutual commitment.

Mentor

An experienced individual who offers guidance, advice, and support to a less experienced person, often within a professional or educational context.

Protégé

A person who is guided and supported by an older and more experienced or influential person.

Accounting Field

A sector focused on the management of financial records, ensuring accuracy, and compliance with laws.