Which of the Following Is True About Buying Centers

question 18

Multiple Choice

Which of the following is true about buying centers?

• A) One person may play multiple roles.
• B) Several people can occupy the same role.
• C) A buying center typically has five or six members.
• D) A buying center can have dozens of members.
• E) All of the above are true.

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Definitions:

Experience Properties

Characteristics or features of a product or service that contribute to the customer's direct interaction and overall experience.

Credence Properties

Attributes of a product or service that cannot be easily assessed by consumers before or after purchase, often leading to reliance on brand trust or quality signals.

Quality

The degree to which a product or service meets or exceeds customer expectations in terms of reliability, durability, and performance.

Search Properties

Characteristics of a product or service that can be easily evaluated before purchase.