With the ________ Heuristic, the Consumer Chooses the Best Brand

question 18

Multiple Choice

With the ________ heuristic, the consumer chooses the best brand on the basis of its perceived most important attribute.

• A) lexicographic
• B) conjunctive
• C) elimination-by-aspects
• D) availability
• E) representativeness

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Definitions:

Classical Conditioning

is a learning process where a neutral stimulus becomes associated with a meaningful stimulus, producing a similar response, originally identified by Ivan Pavlov.

Operant Conditioning

A process of teaching in which a behavior's force is adjusted through the use of incentives or consequences.

Reinforcements

In psychology, it refers to anything that strengthens or increases the likelihood of a behavior by following it with a desirable outcome or reward.

Law Of Effect

A principle that states behaviors are selected and reinforced based on their outcomes or effects, leading to the likelihood of that behavior being repeated.