Identify the Pros and Cons of Using Behavioral Targeting for Marketing

question 59

Essay

Identify the pros and cons of using behavioral targeting for marketing.

---

Definitions:

Task Force

A temporary group of people formed to carry out a specific project or solve a particular problem.

Ongoing Direction

Continuous guidance provided to ensure objectives are being met over time.

Cross-functional Team

A team composed of individuals with different functional expertise working towards a common goal.

Product Design

The process of defining the appearance, functionality, and manufacturability of a product to be offered to consumers.