The Nielsen Company and IRI Are Examples of ________, or Firms

question 115

Multiple Choice

The Nielsen Company and IRI are examples of ________, or firms that gather consumer and trade information which they sell for a fee.

• A) customer marketing research firms
• B) internal marketing insights departments
• C) qualitative marketing intelligence agencies
• D) syndicated-service research firms
• E) specialty-line marketing research firms

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Definitions:

IASB

Stands for International Accounting Standards Board, responsible for developing International Financial Reporting Standards (IFRS).

Economic Benefits

The gains received or receivable by an entity as a result of past or future transactions or events.

Asset

A present economic resource controlled by the entity as a result of past events. An economic resource is a right that has the potential to produce economic benefits.

Control

The power to influence or direct the behavior of people or the course of events.