When American Airlines Asked How Many First-Class Passengers Would Purchase

question 130

Multiple Choice

When American Airlines asked how many first-class passengers would purchase in-flight Internet service at $25, they were conducting ________ research.

• A) causal
• B) exploratory
• C) secondary
• D) ethnographic
• E) descriptive

---

Definitions:

Lavish Awards

Lavish awards are highly extravagant or generous prizes or recognitions given in acknowledgment of someone's work or achievements.

Gala Events

Lavish and often public social events or celebrations, typically characterized by entertainment, ceremonies, or performances.

Value-Based Management

A management approach that ensures companies are managed consistently on value maximization, focusing on creating shareholder value over time.

Observable Culture

The visible elements of an organization's culture, such as behaviors, language, rituals, and symbols, that can be seen and experienced by members and outsiders.