As a Marketing Practice, Monitoring Involves ________

question 122

Multiple Choice

As a marketing practice, monitoring involves ________.

• A) designing the organization and setting up processes to respond quickly to changes in the environment
• B) becoming more accountable by measuring, analyzing, and documenting the effects of marketing actions
• C) tracking what is said online and elsewhere and studying customers, competitors, and others to improve business practices
• D) determining the most profitable businesses and customers and expending greater organizational resources to capitalize on them
• E) factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise

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Definitions:

Verbal Abuse

The use of words to cause harm to the person being spoken to, including insults, threats, or excessively harsh criticisms.

Employment Equity Act

A Canadian law aimed at eliminating employment barriers for four designated groups: women, Indigenous peoples, persons with disabilities, and members of visible minorities.

Charter Of Rights And Freedoms

A foundational document in Canada that guarantees fundamental freedoms and rights to all Canadians.

Federal Jurisdiction

The legal authority granted to federal governments to legislate and enforce laws in certain areas, often differing from state or local jurisdictions.