Which of the Following Should Be Done to Increase the Likelihood

question 72

Multiple Choice

Which of the following should be done to increase the likelihood that social marketing programs will be successful?

• A) Choose target markets that are the least ready to respond.
• B) Promote multiple, doable behaviors in clear, simple terms.
• C) Make it easy to adopt the behavior.
• D) Adopt a soft sell approach, as opposed to attention grabbing messages.
• E) Explain the benefits in an exaggerated manner.

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Definitions:

Product Lines

Groups of related products marketed by a company, each serving a similar function or market.

SWOT Analysis

A strategic planning tool that assesses Strengths, Weaknesses, Opportunities, and Threats related to a business or project.

Planning Phase

The initial stage in a project or strategic plan where goals are defined, and courses of action are developed.

Strategic Marketing Process

A systematic approach to identifying opportunities, developing marketing strategies, and implementing actions to achieve long-term marketing goals.