IBM Lets Frontline Employees Spend Up to $5,000 to Solve

question 28

Multiple Choice

IBM lets frontline employees spend up to $5,000 to solve a customer problem on the spot, which is an example of which of the following steps that a marketing CEO can take to create a market- and customer-focused company?

• A) Empower the employees.
• B) Hire strong marketing talent.
• C) Get outside help and guidance.
• D) Install a modern marketing planning system.
• E) Develop strong in-house marketing training programs.

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Definitions:

Variance

A statistical measure that represents the dispersion of a dataset relative to its mean, indicating how spread out the data points are.

Coefficient Of Correlation

A numerical measure that quantifies the strength of the correlation between the relative variations of two variables.

Portfolio

A collection of financial investments like stocks, bonds, commodities, cash, and cash equivalents, including mutual, exchange-traded, and closed funds.

Stocks

Shares of ownership in a corporation, representing a claim on part of the company's assets and earnings.