Which of the Following Is True Regarding Annual-Plan Control

question 15

Multiple Choice

Which of the following is true regarding annual-plan control?

• A) This control process begins by identifying the causes of serious performance deviations.
• B) The tools used for this purpose are sales analysis, market share analysis, marketing expense-to-sales analysis, and financial analysis.
• C) The marketing controller has the primary responsibility for annual-plan control.
• D) Its purpose is to evaluate and improve the spending efficiency and impact of marketing expenditures.
• E) It measures profitability by product, territory, customer, segment, trade channel, and order size.

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Definitions:

Centralized Authority

A management structure where decision-making and direction come from a single point or very few points within the organization.

Divisional

Pertaining to a type of organizational structure where operations are segmented based on products, services, markets, or geographies, each with its own management.

Organizational Structure

Describes the way in which a company arranges its lines of authority, communications, rights, and duties.

Geographic Regions

Large areas of land distinguished by geographical features, cultural identity, or political boundaries.