Greta Is Attempting to Get as Many Orders as Possible

question 29

Multiple Choice

Greta is attempting to get as many orders as possible. Which direct marketing tool is generally associated with the highest order response rate?

• A) e-mail to an internal company list
• B) direct mail to an internal company list
• C) e-mail to a general list
• D) direct mail to a general list
• E) banner advertising on the company's Web site

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Definitions:

External Locus

An individual's belief that external forces, beyond their personal control, have a significant impact on their life events and outcomes.

Experience Stress

The emotional or physical strain experienced as a response to challenging or demanding situations.

Cope Effectively

The ability to manage stressful situations or challenges in a way that minimizes negative outcomes and maximizes positive, healthy results.

Type A Personality

Type A personality describes individuals who are highly competitive, self-driven, goal-oriented, and can exhibit aggressive behavior under stress.