The Management of Raleigh Bicycles Observes That the Company's Selling

question 81

Multiple Choice

The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that salespeople make to meet dealers. The company decides to reduce its personal selling costs by making sales calls to dealers via telephone. This marketing strategy used by Raleigh is an example of ________.

• A) inbound telemarketing
• B) search marketing
• C) internal marketing
• D) outbound telemarketing
• E) paid-search marketing

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Definitions:

CEO

Chief Executive Officer; the highest-ranking executive in a company, responsible for making major corporate decisions, managing the overall operations and resources.

360-Degree Feedback

A performance appraisal method that gathers feedback on an individual from their supervisors, peers, subordinates, and sometimes clients.

Controversy

A public disagreement or debate, often marked by strong differences of opinion and divided viewpoints.

Dialogue

Dialogue is a form of conversation where two or more parties respectfully exchange ideas or opinions, aiming for mutual understanding and learning.