Today's Customers Expect a Salesperson to Have Extensive Product Knowledge

question 141

Multiple Choice

Today's customers expect a salesperson to have extensive product knowledge, to be efficient and reliable, and to provide ideas to improve the customer's operations. These demands are forcing companies to make higher investments in ________.

• A) sales training
• B) internal selling
• C) management controls
• D) advertising
• E) sales promotions

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Definitions:

Price Of X

Refers to the monetary value or cost required to purchase a specific good or service denoted as "X".

Price Of Y

The cost at which a particular good, referred to as "Y" in economic models, is sold or purchased in the market.

Commodity 1

an economic term referring to a raw material or primary agricultural product that can be bought and sold, denoted here as the first in a series or category.

Commodity 2

Another generic term for any good or service, used distinctively from "Commodity X" in economic analysis.