Which of the Following Is an Advantage of Online Communications

question 20

Multiple Choice

Which of the following is an advantage of online communications for marketers?

• A) Consumers cannot effectively screen out your messages.
• B) Companies can accurately track how effective their ads are because software filters out all bogus hits.
• C) Companies can offer tailored information or messages that engage consumers.
• D) Advertisers maintain complete control over the message.
• E) Advertisers do not need to worry as much about context.

---

Definitions:

Catharsis

The act of liberating oneself from intense or suppressed feelings, thereby experiencing relief.

Unconscious

A part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Traumatic Events

Events that cause psychological trauma due to experiencing or witnessing life-threatening situations or severely distressing circumstances.

Sexual Events

Activities or occurrences involving sexual behavior or arousal.