Social Media Ads Prompt Purchase at Least Three Times More

question 133

True/False

Social media ads prompt purchase at least three times more often than e-mails, and the average order value from social media ads is thought to be 17 percent higher.

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Definitions:

Identical Twins

Twins who develop from a single fertilized egg, therefore sharing the same genes.

40-50 Percent

A statistical range indicating that between forty to fifty percent of a specified population or quantity falls within a certain criterion or condition.

Diathesis-Stress Model

A psychological theory that explains behavior as a predisposed vulnerability together with stress from life experiences.

Biological Predisposition

The inherent likelihood due to genetic factors to develop certain conditions or behaviors.