Which of the Following Equations Accurately Describes the Total Number

question 49

Multiple Choice

Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium?

• A) E = reach × frequency
• B) E = (reach × frequency) / impact
• C) E = reach × frequency × impact
• D) E = (reach + frequency) / impact
• E) E = frequency / reach

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Definitions:

Recalled

Brought back into one's mind; remembered.

Flashbulb Memories

Vivid, detailed recollections of significant or traumatic events, which are imprinted with high clarity as if taken by a camera’s flash.

Vivid

Descriptive of something strikingly bright or intense, either visually or in terms of perception, making it likely to attract attention or create a strong impression.

Emotional Areas

Regions within the brain, such as the amygdala and prefrontal cortex, that are fundamentally involved in processing, regulating, and responding to emotional stimuli.