Which of the Following Types of Advertising Timing Patterns Calls

question 150

Multiple Choice

Which of the following types of advertising timing patterns calls for spending all advertising dollars in a single period?

• A) frequency capping
• B) flighting
• C) concentration
• D) pulsing
• E) continuity

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Definitions:

Disposable Income

The amount of money an individual or household has to spend or save after income taxes have been deducted.

Naval Research Laboratory

The United States Navy's corporate laboratory that conducts a broad program of scientific research, applied research, technological development, and prototyping.

Environmental Protection Agency

A U.S. federal agency responsible for creating and enforcing regulations that protect the environment and public health.

Aggregate Demand

The total call for goods and services within an economic system, set at a universal price level for a particular time slot.