Which of the Following Elements of the Marketing Communications Mix

question 99

Multiple Choice

Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?

• A) advertising
• B) direct marketing
• C) public relations
• D) personal selling
• E) sales promotion

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Definitions:

Equilibrium Price

The market price at which the quantity of a good demanded equals the quantity supplied, leading to market stability.

Inverse Demand Function

A mathematical representation showing the relationship between the quantity demanded of a good and its price, typically derived by solving the demand function for price.

Inverse Supply

The inverse supply function represents the relationship between the price of a good and the quantity supplied, expressed as price as a function of quantity, contrasting with the typical supply function which is quantity as a function of price.

Tax

An obligatory fiscal contribution or alternative form of charge enforced by a government body on taxpayers to support government activities and public spending.