Examlex
Describe the communication-effect research method of evaluating advertising effectiveness.
Activation Dissipate
The process through which activated physiological or psychological states return to baseline or diminish in intensity over time.
Mother Node
In a tree data structure, the initial topmost node from which all other nodes descend.
Semantic Priming
A psychological effect in which the understanding or processing of a word is influenced by a prior exposure to a semantically related word or concept.
Episodic Memory
Memory for specific events and experiences.
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