Premiums, as a Consumer Promotion Tool, Are Defined as ________

question 69

Multiple Choice

Premiums, as a consumer promotion tool, are defined as ________.

• A) offers to consumers of savings off the regular price of a product, flagged on the label or package
• B) certificates entitling the bearer to a stated saving on the purchase of a specific product
• C) programs providing rewards related to the consumer's frequency and intensity in purchasing the company's products or services
• D) merchandise offered at a relatively low cost or free as an incentive to purchase a particular product
• E) values in cash or in other forms that are proportional to patronage of a certain vendor or group of vendors