Which of the Following Marketing Communications Tools Is Most Effective

question 94

Multiple Choice

Which of the following marketing communications tools is most effective at the later stages of the buying process?

• A) personal selling
• B) public relations
• C) advertising
• D) sales promotions
• E) direct marketing

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Definitions:

Displacement

A psychological defense mechanism where mind redirects emotions or feelings from the original source to a less threatening target.

Concepts

Abstract ideas or general notions that represent categories or classes of objects, events, or activities.

Language Acquisition Device

A hypothetical module of the human mind proposed by Noam Chomsky to account for the innate predisposition for language acquisition.

Cross-Linguistic Typology

The study of similarities and differences across languages with the aim of classifying and understanding the common properties and structural diversity of languages.