Once Starbucks Established Its Presence in Thousands of Cities Internationally

question 15

Multiple Choice

Once Starbucks established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs and high-speed wireless access.

• A) product-development
• B) market-penetration
• C) diversification
• D) market-development
• E) conglomerate

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Definitions:

Semantic Memory

A subset of long-term memory that involves the recollection of facts, concepts, and knowledge about the external world that is not drawn from personal experience.

Hierarchical Approach

The theory that semantic memory consists of hierarchical networks of interconnected concept nodes.

Subordinates

Individuals who are lower in rank or position in an organizational or hierarchical structure.

Short-Term Store

A temporary storage facility where information is modified to create a more meaningful experience.