When ESPN Found New Products for Its Existing Markets by Expanding

question 88

True/False

When ESPN found new products for its existing markets by expanding into 10 cable channels, a Web site, and a magazine, it was using a product-development strategy.

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Definitions:

Management Resources

Assets, both human and material, that are utilized in the planning, directing, and controlling of an organization.

Future Worth

The projected value of an investment or project, typically calculated using estimates of future cash flows and discount rates.

Carbonated Soft Drinks

Beverages that are fizzy due to carbon dioxide being dissolved under pressure, including sodas and fizzy waters.

Product Life Cycle

The series of stages a product goes through from introduction and growth to maturity and decline, influencing marketing and production strategies.