Which of the Following Elements of the Marketing Communication Mix

question 6

Multiple Choice

Which of the following elements of the marketing communication mix involves use of mail, telephone, fax, e-mail, or Internet to communicate with or solicit response or dialogue from specific customers and prospects?

• A) advertising
• B) personal selling
• C) direct marketing
• D) public relations
• E) sales promotion

---

Definitions:

Functionalist Perspective

The Functionalist Perspective is a theoretical approach in sociology that views society as a complex system whose parts work together to promote solidarity and stability, focusing on the social functions of various structures.

Prostitution

The practice of engaging in sexual activity in exchange for payment or other material benefit.

Biphobia

Prejudice, fear, or hatred towards bisexual individuals, manifesting in stereotypes, discrimination, and exclusion.

Stereotypes

Widely held but fixed and oversimplified images or ideas of a particular type of person or thing, often based on generalizations that may not accurately represent reality.