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MasterCard and Visa May Team Up with University Alumni Associations

question 122

Multiple Choice

MasterCard and Visa may team up with university alumni associations to offer affinity credit cards that typically display an iconic image associated with the university on the card itself and may include an incremental donation program associated with purchases made using the card. The best description of this form of alliance would be a ________.


Definitions:

Equilibrium Quantity

The quantity of a good or service at which quantity demanded equals quantity supplied, leading to market equilibrium.

Demand Shifts

Movements of the demand curve to the left or right in a market diagram, indicating a change in the amount consumers are willing and able to purchase at various prices.

Equilibrium Price

The cost at which the amount of a product or service that consumers want to buy matches the amount available for sale, leading to a state of equilibrium in the market.

Supply Shifts

Supply shifts refer to changes in the supply curve caused by factors other than price, such as technology, production costs, and supplier expectations, leading to different quantities being supplied at the same price.

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