Which of the Following Statements Is True of Marketing Plans

question 59

Multiple Choice

Which of the following statements is true of marketing plans?

• A) They can be independently developed without worrying about other functional areas.
• B) They provide direction and focus for a brand, product, or company.
• C) They are usually profit-oriented.
• D) They are of limited use to nonprofit organizations.
• E) They are typically five-year plans and they lay out the strategies required to achieve targets in those five years.

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Definitions:

Preventive Maintenance

Regular and systematic inspection, cleaning, and replacement of worn parts, materials, and systems to prevent unforeseen failures and maximize efficiency.

Useful Life

The estimated period over which an asset is expected to be usable by the entity owning it, for its intended purpose.

Traceable Fixed Expense

Fixed costs that can be directly linked to a specific department, product, or segment and would disappear if the related operation ceased.

Traceable Fixed Expense

Fixed costs that can be directly linked to a specific business segment and would disappear if the segment was discontinued.