Which of the Following Statements Is True of the Two-Step

question 127

Multiple Choice

Which of the following statements is true of the two-step approach to mass communications?

• A) The influence of mass media on public opinion is more direct, powerful, and automatic than marketers have supposed.
• B) Communications through mass media bypasses opinion leaders and reaches the individual buyers.
• C) The two-step flow supports the notion that consumption styles are primarily influenced by a "trickle-down" or "trickle-up" effect from mass media.
• D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups.
• E) Two-step communication suggests that mass communicators should direct messages to groups of buyers who interpret the message and act accordingly.

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Definitions:

Economic Units

Entities such as households, businesses, and governments that engage in economic activities including production, consumption, and exchange of goods and services.

Positive Statement

An objective analysis or statement based on factual information, without any subjective or opinion-based commentary.

Balance Of Trade

The difference in value between a country's imports and exports over a certain period of time.

Electoral College

The Electoral College is a constitutionally established body in the United States that elects the President and Vice President, with electors from each state based on its representation in Congress.