The Most Effective Communications Mix Tool at Later Stages of the Buying

question 95

Multiple Choice

The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action.

• A) sales promotions
• B) personal selling
• C) advertising
• D) direct and interactive marketing
• E) events

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Definitions:

Operating Policies

Guidelines, rules, and procedures established by an organization to govern its operations and decision-making processes.

Asset Revaluation Reserve

An equity account that records increases in the carrying amount of a company's assets, reflecting changes in value over time.

General Reserve

A reserve fund set aside out of profits for the purpose of strengthening the company's financial position and fulfilling future needs or contingencies.