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What are three possible responses to low-cost competitors?
Carl Rogers
An influential American psychologist who founded the client-centered therapy and was a major contributor to humanistic psychology.
Humanistic Approach
A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on personal growth and potential.
Fully Functioning Person
A fully functioning person is a concept in humanistic psychology referring to an individual who is living in alignment with their true self, experiencing an ongoing process of personal growth and fulfillment.
Defenses
Psychological strategies brought into play by individuals or the ego to protect against feelings of anxiety or guilt, and to maintain self-image.
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